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EXECUTIVE-CUSTOMER INSIGHTS

1.00 to 3.00 Years   Delhi   25 Mar, 2021
Hero MotoCorp Ltd
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryAutomobile / Auto Ancillaries
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

- To Organize / Plan Consumer Insights (Primary Needs, Secondary Needs, Latent Needs with importance / prioritization) for specific projects through Structured Customer Surveys (Stage 0 Market understanding, Stage 1 Concept Survey, Stage 3 Concept Testing / Styling refinement) - To help internal customers (R&D Team) achieve desired insights; - To help increase wisdom in the system (SMCC, GB & R&D) by consumer understandingKey Responsibilities

  • Organize and manage Project specific Surveys (2-3 projects at a time) in order to arrive at actionable insights
  • Coordinate Annual project Insight plan
  • Fieldwork management
,

Keyskills :
field workcustomer surveysconsumer insightssurveytestingstylingmanagementLithic AnalysisArchaeological Surveysurveys

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