Brand Manager - Wellness Business

3.00 to 6.00 Years Delhi 05 May, 2023

Job Location	Delhi
Education	Not Mentioned
Salary	Not Disclosed
Industry	Recruitment Services
Functional Area	General / Other Software
EmploymentType	Full-time

Job Description

Responsibilities- Define the vision, strategy, architecture and extension plans for the brand to drive revenue growth and profitability- Responsible for the top line and bottom line for the Brand across all channels- Prepare annual marketing plans for the Brand/Category- Develop and Execute brand activation plan consisting of ATL BTL consumer activation campaigns, new product launches, digital marketing initiatives, in store promotions etc across all channels ( MT, E Commerce and exports) in coordination with the Marketing head- Liaison with media agencies to drive effective campaigns ensuring desired ROI is achieved against planned marketing spends- Conduct market research to understand the consumer behaviour and trends to ensure that the category remains on the leading edge of innovation- Champion the innovation strategy, from ideation to in market launch across the categories channels- Work closely with different businesses to define the opportunity and guardrails based on marketing budgets- Work closely with all departments including Sales, E commerce, Operations, Supply chain and Finance to ensure execution of the brand strategy- Ensure success of new product launches through effective project management and branding strategies,

Keyskills :
marketingadvertisingbrand managementsalessupply chaindigital marketingconsumer behaviourmarketing initiatives

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Brand Manager - Wellness Business

Job Description

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