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Senior Process Lead

3.00 to 5.00 Years   Chennai   11 Jul, 2023
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Ability to build workflows on SAP Emarsys marketing automation platformsReview keyword performance and quality score, click through rates, cost per click, conversation rate, average position, geo-targeting, relevancy of traffic and delivery rateUtilize sufficient coding knowledge to adjust tailored templates based on client needs and demonstrate understanding of when to partner with coding team/SMEsPerform cross device/platform rendering tests on email, text, push and in-app campaigns, including CSS/HTML validation, usability and compatibility testing with a keen eye for detail and perfectionUpdate and publish email campaigns in pre-defined email templates using SAP EmarsysMonitor data quality and collect data associated with campaign customer interactionsReview keyword performance and quality score, click through rates, cost per click, conversation rate, average position, geo-targeting, relevancy of traffic and delivery ratePerform A/B testing as per the specified guidelines and Integration of 3rd party blocks into campaigns: E.g., Countdown banner, vouchers, product recommendations, olapic etcSet up and administrate numerous comprehensive email campaigns daily;Requirements:Bachelor s degree in marketing or a related field with a certification in SAP Emarsys is advantageousHands-on experience in developing email logic, coding, analyzing performance metrics and monitoring deliverabilityWill have approximately 4-6 years of experience in building segmentations, journeys maps and scheduling emailsHands on experience in SAP Emarsys email automation platforms and best practice is desirableA basic understanding of HTML, HTML editor tools and templates to build campaigns;Experience with technical scripting languages, such as HTML, CSS, JavaScriptExhibit curiosity and be strongly self-motivated to better understand new technology, new products, and competitive trends.Analyze and provide recommendations (if necessary) on client email list health and segmentation strategy.,

Keyskills :
accountingvalidationaccountancysapapacdata qualityperformance metricsmarketing automationcompatibility testingcsssethtmlmapsbasicemailteststestingmetricsvouchers

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