Senior Analyst (Web Analytics)

Job Description

*#LI-KGS

• Leveraging data from Google Analytics 360 (GA 360), you will support the on-shore campaign optimization team answer questions around the best/worst performing digital channel to realize their overall campaign goals, reason behind significant incline/decline in traffic, compare traffic as per site benchmarks etc.
• Build Ad-hoc performance reports on Google Data Studio to evaluate data driven insights and identify opportunities for channel optimization
• Help coach stakeholders to identify relevant KPIs and supporting metrics based on their channel requirements
• Train users on leveraging the firm-wide web channel dashboards that are built on Salesforce Analytics Studio and GA 360
• Design and document analytics tracking specifications for web channel
• Assist onshore team for building Tagged URLs

Analytics tools and processes

• Help identify opportunities in the web analytics toolset to create enhancements in reporting
• Ensure integrity of web analytics data; identify any possible data inaccuracy and recommend fixes for code or tagging
• Proactively identify opportunities for continuous improvement in site tagging, analytics and testing
• Ensure alignment of reporting periods and submission of metrics reports by campaign owners and member firms to provide aggregated performance data for executive scorecard
• Ability to handle back-end data management on web analytics tools

Desired Skills and Experience

• 3-4 years of experience with Google Analytics (GA 360) is a must
• Create data studio dashboards on Google Analytics respectively
• Some knowledge of Salesforce Marketing cloud and Datorama is a plus
• Basic knowledge of tagging process and tag management platforms in Web Analytics tools
• Should have some knowledge of advanced Microsoft Excel skills
• Proficient in Microsoft PowerPoint, Word
• Prior exposure with creating dashboards using BI tools like Power BI is a plus
• Strong organizational and analytical skills
• Excellent written communication and data interpretation skills, to prepare and present concise reports with actionable insights and recommendations
• Well organized with good prioritization (time management) / workload management abilities
• Proactive work style and ability to work under own initiative
• Strong project management skills along with great attention to detail
• Ability to work in a flexible schedule to interact with colleagues in other time zones around the world

, *

• Leveraging data from adobe and google analytics, you will help the on-shore campaign team help answer questions like which digital channel is the best/ worst performing to realize their overall campaign goals
• Build Ad-hoc reports to evaluate data driven insights and identify opportunities for channel optimization
• Help coach stakeholders to identify relevant KPI and supporting metrics based on their channel requirements
• Train users on leveraging the firm-wide web channel dashboard that is built in QlikSense
• Design and document analytics tracking specifications for web channel

Analytics tools and processes

• Help identify opportunities in the web analytics toolset to create enhancements in reporting
• Ensure integrity of web analytics data; identify any possible data inaccuracies and recommend code or tagging fixes
• Proactively identifying opportunities for continuous improvement in site tagging, analytics and testing
• Ensure alignment of reporting periods and submission of metrics reports by campaign owners and member firms to provide aggregated performance data for executive scorecard

Desired Skills and Experience

• 3-4 years of experience with Adobe Analytics (Site Catalyst), Google Analytics is a must
• Create and configure workspace dashboards in Adobe Analytics
• Basic knowledge of tag management platforms
• Strong organizational and analytical skills
• Advanced Microsoft Excel skills (experience with PowerPivot, power BI is a plus)
• Proficient in Microsoft PowerPoint, Word
• Prior exposure and / or interest in learning BI tools like QlikSense is preferred
• Excellent written communication and data interpretation skills, to prepare and present concise reports with actionable insights and recommendations
• Well organized with good prioritization (time management) / workload management abilities
• Proactive work style and ability to work under own initiative
• Strong project management skills along with great attention to detail
• Ability to work in a flexible schedule to interact with colleagues in other time zones around the world

Keyskills :
customer relationsreportingbasisaccountsresearchpower bimusic makingweb analyticsdata managementmicrosoft exceladobe analyticsaudio masteringgoogle analyticsanalytical skillsmanagement skills