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Salesforce Marketing Cloud Specialist

5.00 to 8.00 Years   Chennai   09 Sep, 2021
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaMarketing / Communication,Product Marketing
EmploymentTypeFull-time

Job Description

Dear Candidates,Greetings from BSRI Solutions!!Essential Job Functions : Work as a part of the Salesforce Technical team.Work with the Marketing Team members and help/build solutions for Marketing Journey.Support the Marketing team with data required for Marketing campaigns.Maintain and update the data integration with Sales cloud.Co-ordinate with the Salesforce technical team for any issues.Develop solutions based on the requirements in Marketing Cloud platform following development guidelinesMonitor and report the results of the journeys.Resolve defects identified by the marketing and testing teams.Job Summary :This position is looking for an individual with a strong technical and development background with working knowledge and experience in creating dynamic content, journeys, sender profiles, Amp scripts and integrations in Salesforce Marketing Cloud with Salesforce Sales Cloud and other systems.The ideal candidate will also have a strong background in developing within Salesforce Marketing Cloud with good knowledge of Sales cloud.Job Requirements :

  • Must have Bachelors degree, preferably in a technology related discipline
  • Must have 5 years + experience on the Salesforce marketing cloud platform.
  • Strong knowledge in Marketing Cloud Content Builder (including building dynamic content), Journey Builder, Creating Data Connections (including creating the integrations with external data sources).
  • Demonstrated strength in building landing pages and custom email templates.
  • Knowledge of the Einstein features as well as other features in Marketing cloud
  • Additional experience with Salesforce Automation, Campaign Management, Opportunity/Lead management, Case Management, Integration and Customer portal functionalities a big plus.
  • Must have ability to build reports and queries to support metrics.
  • Must have demonstrated proficiency in Salesforce environment languages
  • Knowledge of standard software development methodologies such as Agile and Waterfall
  • Strong communication skills.
  • Must be willing to flex work hours accordingly to support application launches and manage production outages if necessary
Other Responsibilities :
  • Support the solutions in Production.
  • Prepare and prototype solutions using APIs.
  • Prepare and Maintain appropriate documentation of the solution in Marketing Cloud.
  • Communicate with Business Partners.

Keyskills :
casesalesforcecloudmanagementmarketingautomationleadcampaign

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