Project Manager - Marketing Technologies

Job Description

- Lead the MarTech project road-map with complete responsibility of the planning and executing projects for Marketing department and Business teams. Work with CMO Team to streamline marketing engine pipeline - Engineer a robust and scalable MarTech stack that will power the Marketing Engine Pipeline by integrating end-to-end marketing technology products. Research and recommend new marketing technology products that aligns to Marketing / CMO Teams business goals - Manage marketing automation products throughout the product lifecycle, gathering and prioritizing product requirements, identifying the best possible technology alternatives to achieve the desired business goals- Provide Marketing / CMO team with tools and products required for list building, contact building, email campaigns, lead scoring, website visitor tracking. Provide them with data that will power audience behaviour analytics, market / lead segmentation based on demographic, geographic, psychographic characteristics, etc. - Build and Manage company website and keep improving the website for SEO, speed optimization, responsiveness etc. Act as consultant to Marketing / CMO Team in proposing best User Experience for B2B website and user journeys - Minimum 3 years (relevent) of experience in executing Digital Transformation, Technology Adoption , Product Engineering, Customer Experience programs and building/reengineering MarTech Stack - Must have experience in Marketing tools like HubSpot, Marketo, Adobe CX, Oracle Eloqua, Mautic and experience in working on tools/products related to email marketing campaigns, lead generation and nurturing, visitor tracking and analysis, website management and optimization etc. - Must have experience in leading software development team and building products using NodeJS, ReactJS, HTML5/CSS3, PHP, NoSQL, MySQL using micro-service architecture. Manage website development using WordPress, Drupal etc. - Strong analytical mindset and metric driven with strong technical background - Experience in participating in agile development sprints and planning meetings, - Lead the MarTech project road-map with complete responsibility of the planning and executing projects for Marketing department and Business teams. Work with CMO Team to streamline marketing engine pipeline - Engineer a robust and scalable MarTech stack that will power the Marketing Engine Pipeline by integrating end-to-end marketing technology products. Research and recommend new marketing technology products that aligns to Marketing / CMO Teams business goals - Manage marketing automation products throughout the product lifecycle, gathering and prioritizing product requirements, identifying the best possible technology alternatives to achieve the desired business goals- Provide Marketing / CMO team with tools and products required for list building, contact building, email campaigns, lead scoring, website visitor tracking. Provide them with data that will power audience behaviour analytics, market / lead segmentation based on demographic, geographic, psychographic characteristics, etc. - Build and Manage company website and keep improving the website for SEO, speed optimization, responsiveness etc. Act as consultant to Marketing / CMO Team in proposing best User Experience for B2B website and user journeys - Minimum 3 years (relevent) of experience in executing Digital Transformation, Technology Adoption , Product Engineering, Customer Experience programs and building/reengineering MarTech Stack - Must have experience in Marketing tools like HubSpot, Marketo, Adobe CX, Oracle Eloqua, Mautic and experience in working on tools/products related to email marketing campaigns, lead generation and nurturing, visitor tracking and analysis, website management and optimization etc. - Must have experience in leading software development team and building products using NodeJS, ReactJS, HTML5/CSS3, PHP, NoSQL, MySQL using micro-service architecture. Manage website development using WordPress, Drupal etc. - Strong analytical mindset and metric driven with strong technical background - Experience in participating in agile development sprints and planning meetings,

Keyskills :
deliveryproject managementcustomer relationsreportingjavalead scoringuser journeysemail marketinglead generationuser experienceagile developmentwebsite managementproduct engineeringcustomer experience