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Content Marketing Manager

7.00 to 10.00 Years   Chennai   14 May, 2019
Crayon-Data
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaContent Development
EmploymentTypeFull-time

Job Description

  • Orchestrating digital content strategies across all online platforms
  • Driving traffic and engagement that translates to sales and brand promotion
  • Managing a content marketing budget
  • Measuring the results of marketing activity to inform future marketing campaigns
  • Managing a team of writers, illustrators and data analysts
  • Implementing SEO best practices
  • Knowing which platform different kinds of content are best suited to
  • Designing and implementing creative marketing strategies to disseminate content
  • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention
  • Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
  • This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
  • Editorial calendar and organization workflows must be developed and managed.
  • Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
  • Measurement and optimization of the program will be required on a regular and ongoing basis
  • Management of all creative resources including designers, writers, and other agency personnel
  • Integration of content programs with brand campaigns to drive the brand to demand.
  • Executive presentations on the program approaches and results will be required.
RequirementsKey requirements:
  • Proven work experience as a Content marketing writer with tech writing and dissemination
  • Proficiency in MS Office and WordPress or other Content Management Software
  • Understanding of web publishing requirements
  • Editorial mindset with an ability to predict audience preferences
  • Hands on experience with SEO and web traffic metrics
  • Expertise in social media platforms
  • Project management skills and attention to detail
  • Excellent communication and writing skills in English
  • Experience creating content for the web and growing a social audience
  • Editorial mindset that seeks to understand what audiences consume and how to create it
  • Ability to analyze and present content and social performance
  • Experience with wordpress, Google analytics, Search Console, Slideshare, and the top social / marketing channels
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales.
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Keyskills :
multiplewritingmanagementmarketingfocusanalyticsstrategyconsolebasissalespublishingofficedevelopmentskillsbrandbusiness

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