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Job Location | Bangalore, Karnataka |
Education | Not Mentioned |
Salary | Not mentioned |
Industry | Not mentioned |
Functional Area | 1 |
EmploymentType | Full-time |
VP-Marketing- Ayurveda(OTC/D2C) - only from Ayurveda/Personal Care companiesPosition Title: VP-Marketing -OTC & D2CReporting to: Head Sales & MarketingLocation: BangaloreQualification/Education: MBAResponsibilities:- Handling the overall marketing strategy & implementation for Ayurveda , Over the Counter channel (OTC) & D2C.- Instrumental in creating a division - OTC. Created the Go to Market plan for launch of products successfully .- Creating the annual brand plan, Sales & budget plan for the company- Involved in corporate changeover for AVP & packaging design changeover for company- Handling the ATL & BTL for the brands- Public relations - Involved in corporate & brand level PR content development & releases- Piloting the revamp old branches into Treatment centres with consultation & pharmacy- Reviewing the business monthly & presenting a comprehensive report to the top management- Develop and implement Marketing initiatives thru dedicated team in line with agreed short term business/brands objectives and secure alignments from relevant stake-holders for the medium term strategic direction of the Contemporary Ayurveda vertical.