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Sr Marketing Technologist

3.00 to 6.00 Years   Bangalore   24 Dec, 2020
Cadence Design
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software,Marketing / Communication
EmploymentTypeFull-time

Job Description

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

  • With a clear focus on lead generation activities work closely with our demand gen, email marketing, and web development team members .
  • Work across multiple functions, product lines, and geographies to own, improve, and execute on our marketing automation processes, reporting, and technology.
  • Collaborate with GTM teams to continually improve marketing effectiveness and our lead pipeline, including optimization, testing (A/B and multivariate), targeting, lead scoring, and nurture capabilities.
  • Perform data analysis & data hygiene practices to ensure data within our MarTech systems is complete, accurate, and secure.
Marketing Performance, Automation and Data-Driven Processes
  • Measure performance and impact of programs and actions, improving scalability in processes that work well, re-build processes that aren t working well.
  • Proactively measure results and optimize lead flows to enhance the use of marketing automation tools and ultimately convert prospects into leads and leads into customers.
  • Remain current on automation and MarTech best practices and tools that drive higher performance and optimization.
  • Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development for qualification and for increasing efficiencies and conversion rates.
  • Build informed modeling for annual demand gen targets and provide analysis of business metrics to advise and guide the Marketing team; revised quarterly to rapidly adapt for early-stage products as more data becomes available.
  • Work with Analytics Team to improve campaign ROI tracking, including pipeline attribution models.
  • As needed, help identify gaps in our marketing technology stack, based on evolving requirements from our larger Marketing team.
  • Develop training and documentation to ensure Marketers are fully enabled to use our Marketing technology.
We re doing work that matters. Help us solve what others can t.,

Keyskills :
lead scoringdata analysisemail marketinglead generationweb developmentautomation toolssales developmentcommercial modelsmarketing automationoptimization strategiesmarketing effectiveness

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