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Senior Manager - Performance Marketing - Online/Internet

5.00 to 7.00 Years   Bangalore   07 Mar, 2023
NIKOS CONSULTING
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    - Responsible for business growth- Lead the team in planning and executing a strategy across multiple touch points- Providing regular feedback to the product team- Improvement of performance Funnels- Optimizing all channels to deliver the best ROI while ensuring targets are met.- Ensure process improvements pro-actively and improve operational efficiency- Periodic reporting to management on the performance of campaigns- Gathering insights into campaigns and consumer behaviour and implementing the learnings- Developing and executing new and innovative strategies for consumer acquisition- Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI- Interface with key stakeholders in order to plan and execute campaigns- Provide clear and actionable insights to the business stakeholders- Drive execution on strategic high impact projects for steep growth- Coordinating and driving end-to-end cross-functional projects in collaboration with business stakeholders- Identifying high impact experiences and developing and implementing strategies to solve for the same- Develop strong hypothesis, conduct A/B analytics and make data based recommendations- In-depth understanding of social media marketing strategy & Channels- Supe4rvision and execution of all social media activities.- Develop and manage digital marketing campaigns- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments- Owner of RoI driven digital marketing i.e: user acquisition, re-marketing & re-engagement.- Finding new ways to leverage Facebook, Twitter, etc. for professional and business purposes.- Creating social media campaigns.- Understands the purpose, roles, tasks, duties and responsibilities of his role and how it links to the other roles.- Ability to analyze reports and available data to formulate business insights and decide what recommendations to make basis them.- Ability to identify requirements of the organizations information systems and participate in decision-making processes with key stakeholders to decide what kind of Predictive and Forecasting Reports need to be created and published.- Ability to make major decisions impacting strategic outcomes appropriately and effectively.- Demonstrates ability to make unpopular and difficult decisions when necessary.- Ability to handle varying amounts of information, distil key points drawing practical conclusions translating into a strong business case and business requirements.- Ability to look beyond the obvious solutions and ways of working and create better reports or more efficient ways of reporting.Education and Experience:- MBA in Marketing- 5-7 Years relevant experience(3-4 yrs experience on app marketing),

Keyskills :
salessocial media marketingmedia marketingdigital marketingbusiness insights

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