SEM- Intern

0.00 to 1.00 Years Bangalore 07 Oct, 2020

Job Location	Bangalore
Education	Not Mentioned
Salary	Not Disclosed
Industry	Advertising / MR / PR / Events
Functional Area	Internet Marketing
EmploymentType	Full-time

Job Description

About the Internship:

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaign.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for paid search engine marketing campaigns.
Perform ongoing paid keyword discovery, expansion and optimization.
Research and analyze competitor advertising links.

Requirements

Proven SEM experience and success managing PPC campaigns across the platforms.
Well-versed in performance marketing, conversion, and online customer acquisition.
Up-to-date with the latest trends and best practices in search engine marketing.
In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
Strong analytical skills and experience generating SEM reports.
Familiarity with A/B and multivariate experiments

Skill required

Flexible to learn and explore new opportunities.

Keyskills :
search engine marketingsearch enginebid managementgoogle analyticsdigital marketinganalytical skillscustomer acquisitionseo

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