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Product Marketing Specialist

4.00 to 7.00 Years   Bangalore   22 Jun, 2022
Scienaptic Systems (India)
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaMarketing / CommunicationGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Scienaptic is the worlds leading AI powered Credit Underwriting Platform Company. Designed by seasoned Chief Risk Officers, its platform is creating industry leading business impact in terms of lifts such as higher approvals (15-40%) and lower credit losses (10-25%) with all the regulatory explainability. Last year alone, we have helped financial institutions evaluate 45 Million consumers and offer credit to over 15 Million. Scienaptics clients include Fortune 100 banks, community banks and Fintechs.The B2B Product Marketing Specialist will be involved in developing and implementing marketing strategy including lead generation through to marketing activities. Key Responsibilities: - Develop and implement marketing strategy, including lead generation through to marketing activities - Create compelling content that supports our market leadership positioning, including blogs, videos, white papers, webinars, case studies, emails, newsletters, podcasts, etc.- Brand/creative execution: oversee the big idea, creative, and flawless execution for marketing campaigns- Manage offline events: scale a winning conference/event strategy to deepen relationships with targeted accounts and position us as a thought leader- Strategy and execution of cross-channel marketing. Drive feed management, creative, and campaign optimization- Be a detailed project manager who creates timelines, motivate teams to succeed, and remove roadblocks to keep projects moving- Create data-driven ecosystem: expand on marketing attribution, have the analytics ability to create measurement infrastructure and then make appropriate budget and allocation decisions Ideal candidate will have - 3-7 years in B2B marketing- In-depth understanding of B2B marketing principles, content strategy, account-based marketing, b2b paid media best practices - Exposure working alongside and/or managing a marketing automation function to ensure all campaigns and projects are set up correctly- Proven track record of success in tactical marketing roles in working within high-growth, entrepreneurial environments.- Experience creating impactful partnerships externally with media outlets, agencies, and internally with the sales and product teams- Strong oral and written communication skills with the ability to create compelling marketing materials and business proposals/pitches; ability to communicate effectively with both business and technical people- Excellent writer and grasp of marketing-related technologies and the paid media landscape- Ability to conduct research studies, analyze data, and develop compelling content,

Keyskills :
salesfeaturesmarketingb2b marketingrecord of successpaid mediaresearch

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