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Performance MarMarketer

0.00 to 2.00 Years   Bangalore   27 Feb, 2020
healthifyme
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedical / Healthcare
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Desired Skills Experience:

You will be responsible to drive New User Acquisition Revenue for HealthifyMe via Paid Online Channels (predominantly Ad Networks, Affiliates, Google, Facebook, etc). You will work closely with Graphic Design, Video Production, Product and data Insights team to measure performance of the campaigns. Success in this role means delivering extremely high user acquisition numbers churning more value out of every user by optimizing spends, improving efficiency of channels discovering new offer constructs/channels to ensure ongoing user growth.

Responsibilities

  • Define, execute and own the Performance Marketing efforts initiatives
  • Lead and manage performance-marketing channels like - Google, Facebook, Networks, Affiliates more for Mobile Apps Website
  • Define measure metrics for performance - ROI, CAC, ARPU, Revenue Retention on all digital performance marketing channels
  • Engage in regular analysis, closely work with business insights team to determine value of acquisition efforts and optimize them accordingly
  • Budget planning, management, allocation and strategic inputs on all Marketing Campaigns
  • Build manage strong business relationships within the digital marketing ecosystem. Understand and manage dynamics to drive best practices in this function
  • Build strong internal partnerships to drive campaigns in line with goals objectives of the team with alignment to overall growth goals
  • Leverage technology, creativity and data driven insights to optimize campaigns by sharp contextual targeting and retargeting
  • Continuously evaluate new opportunities, adopt new experiments approach to find insights, learning and build them for scale

Required Skills / Experience / Qualifications

  • Experience in Digital / Online Marketing at a start-up
  • Willingness to learn and proactively pick up new initiatives.
  • Metrics driven with good understanding of systems, products, measurements, tracking through attribution tools among others.
  • Strong written communication skills
  • Ability to approach and breakdown complex business problems mathematically

Professional Skills and Qualifications

  • 0-2 years in performance marketing or business analytics.
  • Should have understanding of conversion tracking and analytics. Also, operational knowledge of attribution platforms like Google Analytics, Mobile App Tracking, or similar platforms will be helpful.
  • Top Tier Engineering or B School degree is a plus.
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Keyskills :
ad networksgraphic design online marketinggoogle analytics video productiondigital marketing business insightsbusiness analytics

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