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Job Location | Bangalore |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Banking / Financial Services |
Functional Area | Testing,Internet Marketing |
EmploymentType | Full-time |
Key ResponsibilitiesKey Responsibilities for this role include but not restricted to.Develop and define digital data requirements for site tagging needed for campaign performance, monitoring, targeting, and other support across multiple platforms including proprietary Tag Management platform, DoubleClick Campaign Suite, & Adobe Insight/Site Catalyst.Collaborate with business partners & technology to ensure data is transformed into analytically accessible and valuable data sets that can be used to answer critical business questions. This involves identifying valuable data variables and ensuring their final deliveryUnderstand and apply relevant controls for tag deployment, data collection, and protection of JPMC dataProvide critical scale to Paid Media Operations processes including campaign intake, object building within the ad server and buying platforms, quality control processes, and reporting and troubleshooting technical issues.Identify opportunities to streamline processes and introduce automation. Ideally, the candidate can design and build automated processes for components of campaign setup and activationReview requirements, specifications, user documentation, help files, and other project documentation job aids/procedures to assure quality of the deliverablesPreferred Experience: Minimum 5+ years digital marketing/advertising experienceMinimum 3+ years of experience in digital marketing, digital ad operations, marketing analysics, digital campaign performance measurement with web analytic toolsHands on experience in Google Analytics, Adobe, Webtrends, CoreMetrics, etcExperience with programming languages (C++, Ruby, Java, Python) and utilization of APIs for marketing technology platformsExperience working within Google GMP Product Suite - Google Campaign Manager and various Demand-Side PlatformsExperience with 3rd party measurement services including ad verification, viewability and fraud detection services is preferredExperience in dynamic creative platforms, attribution platforms, data management platforms and Page Design is a plusProven ability to work in a fast-paced environment and meet deadlines. Must be detail-oriented, organized, and perform at high standards with limited supervisionExcellent written and verbal communications skills with the ability to work and collaborate with internal and external partners,
Keyskills :
digital marketingoperations processesprogramming languagesproject documentationad serverweb analyticsperformance measurementhelp filesad operationsrubyjavagmpuser documentationpaid media