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Manager - Marketing - Skin/Hair Care

2.00 to 4.00 Years   Bangalore   26 Oct, 2022
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaGeneral / Other SoftwareMarketing / Communication
EmploymentTypeFull-time

Job Description

    Looking for a Marketing Manager for a D2C company based in Bangalore:Responsibilities :- End-to-end management of short & mid-term plans basis the long-term objectives for the solution area(s)- Market Understanding: Analyzing the evolving competitive landscape, industry trends & brand positioning; Thorough understanding of the TG, their trigger & barriers; consumer feedback on new launches, etc- New Products Development (NPD): Managing packaging development, projection alignment with channels, and strategy for product display pages on sales channels- Communication Strategy & Development: Assist in managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc - Data Analytics: Actively driving measurement & learning for various marketing initiatives- Stakeholder Management: Collaborating with relevant POCs across the marketing team, cross-functional teams and external partners/agencies/vendors- Other activities required to support portfolio management, sales support, customer service, etc to drive product/therapy successRequirements :- Masters Degree in Communication, business administration, or related field.- 2-4 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing- Prior experience in direct-to-consumer brands or FMCG brands would be an advantage- Self-driven, enthusiastic team player; Ability to manage multiple projects simultaneously- Excellent Stakeholder management- Analytical bent of mind - Ability to handle data & track metrics,

Keyskills :
social mediasales supportproduct displaycustomer servicebrand managementbrand positioningconsumer marketingportfolio managementpackaging developmentcompetitive landscape

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