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Manager Marketing | edtech platform For EV professionals

4.00 to 9.00 Years   Bangalore   14 Jun, 2023
Unnati
Job LocationBangalore
EducationNot Mentioned
SalaryRs 12 - 16 Lakh/Yr
IndustryEducation / Training
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    With the coming EV revolution, one thing is certain - there will be hundreds of thousands of jobs created by the EV industry, be it in terms of EV drivers, or servicing professionals or engineers and designers.Our client is a one of a kind EV training platform that delivers a world class learning experience through online modules, blended learning and in person programs. Backed by a team of experts from IIT, NIT and University of Michigan, this company guides the learners through optimal avenues to upskill themselves in the e-mobility industry.Founded in 2020, this platform has already helped more than 5000 learners across 30 countries. It is disrupting the traditional education space by coming up with a comprehensive curriculum designed for career progression in e-mobility.As aManager Marketing, you will be responsible for building, planning and implementing the overall digital marketing strategy.What you will do:
    • Organizing and leading digital marketing team
    • Owning and driving growth and CAC KPIs for all digital channels to meet business requirements
    • Managing and allocating marketing budgets across channels, geographies, and product portfolio on a monthly level
    • Creating content and brand strategies to drive exceptional growth and brand equity
    • Creating and managing multiple paid campaigns on performance marketing channels
    • Developing/fine tune market positioning to communicate a clear & concise message about our offering
    • Maintaining consistent brand messaging throughout all platforms
    • Capturing captivating stories on the ground and communicating it with the wider world by owning branding responsibilities such as Social Media, Events, PR
    • Improving the design, UX, traffic, and content of the website
    • Implementing organic and SEO strategies to drive organic leads
    • Using advanced metrics to measure the success of a marketing campaign
    • Reporting on the progress and challenges with the leadership on a regular basis
    What you need to have:
    • 4-10 years of experience in B2C and with 2 years of experience in international markets across India, Asia, Africa, GCC, EU & US
    • Minimum 2-3 years of team leadership experience in Marketing
    • Outstanding success records in the past
    • Candidates can be from any industry for this role but Ed-tech experience would be a plus
    • Strong problem solving, first principles thinking
    • Data driven decision making skills
    • Excellent at data analytics, pattern recognition, insights generation
    • Deep understanding of digital channels (fb, google, IG, etc)
    • Deep understanding of the Indian and international markets and audience in Edtech
    • Overall business acumen/ understanding of P&L implications
    • Excellent writing skills, including the ability to create content aligned to a professional audience
    • Comfortable working in a dynamic, high-pressure environment; aligning with evolving business objectives and schedules
    • Capability of working independently with minimum supervision
    • Ability to juggle multiple products, projects and priorities
    • Great communication skills and strong project management skills

Keyskills :
b2cdigital marketing

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