Lead - Supply Partnerships and Measurement, Programmatic Advertising - GTM

Job Description

Amazon Advertising is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions including sponsored, display, video, and custom ads leverage Amazon s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.The Lead of Supply and measurement Partnerships, will own our first-party and third-party supply integrations that enable Amazon s advertiser customers to realize the scale and performance of programmatic advertising. You will be expected to partner with the Head of DSP GTM to establish a vision and key technical priorities and success metrics for the program, make appropriate trade-offs to optimize time to market, clearly communicate goals, roles, responsibilities, and desired outcomes to internal and cross-functional partner teams. Core skill areas for this role include data collection and analytics, product requirements gathering and managing and growing the team. You will be responsible for maintaining an excellent customer experience on 1st party and 3rd party supply within Amazon DSP ensuring that the technology, measurement and reporting are working as intended. You will work with stakeholders across the advertising organization including product, engineering, machine learning to finance. You will help define our strategy and will design and implement program direction to ensure we are enabling business growth. You are a keen data driven leader who uses insights to build and automate products and processes. You use data to recognize macro patterns that drive growth and optimization against all partners on the platform. You are curious and you have excellent communication skills and judgment and are comfortable evangelizing our supply side capabilities and services with a wide range of senior business and technical leaders inside and outside Amazon.You will have the opportunity to influence the way Amazon Advertising manages ad campaigns across hundreds of thousands of web sites and mobile apps, in support of a wide range of fast-growing advertising programs. Key job responsibilitiesKey job responsibilities Own our technical 1st party and 3rd party partnerships globally Understand the voice of the customer (both internal and external) and how they think about media buying and supply activation and ensure our products deliver against core customer needs Define the success metrics for the program and track performance. Utilize metrics to dive deep on issues and uncover business trends and anomalies. Dive deep into the integrations to assess health and efficiency Partner with industry leading exchanges and SSPs and act as a programmatic expert and advocate internally, understanding current and future capabilities to aid with prioritization Work with business, product, and engineering leaders to build and execute a strategic business plan aligned with long-term objectives Act as liaison to the industry driving adoption of industry standards internallyAbout the teamThe GTM function is a fresh set up in the Amazon Ads business and you would be part of the DSP GTM team - this team is collectively responsible to driving DSP adoption and growth across advertisers and categories while working internally with business, product and tech teams to help prioritise all that would be needed to achieve this goal - The team is new, highly cross functional and would be responsible to bring in next level of growth for the ads business in India, Bachelors Degree.5+ years product management, partner or program management in digital advertising or related industryExperience building and growing teamsExperience working cross-functionally with engineering, design, product, and project management stakeholders to deliver productsStrong analytical, organizational and quantitative skillsExcellent communication skills experience in writing and presenting comprehensive narratives on opportunity, objectives, goals, and plans to customers, stakeholders and senior leadersExceptional attention to detailStrong bias for action; ability to create a sense of urgency in a fast-paced, entrepreneurial environmentExperience engaging with advertiser and ad agency customersProgrammatic ecosystem understanding and experience. Programmatic ecosystem understanding and experience.

Keyskills :
media buyingvoice of the customer3rd party partnershipsbrand awarenessproduct salescorporate liaisonmachine learning