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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | IT - Software |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
Job SpecificationsContent & Campaign Lead-Large Deal MarketingThe ideal candidate will be responsible forset-up, execution and delivery of digital campaigns for the large deal marketing program. You will work with both internal teams and external agencies to ensure campaign delivery objectives are met. Your work should have been with business marketing or business teams in order to align brand marketing with performance marketing (or business marketing)Responsibilities:Work with the Social media, Website, Martech and Content teams to.Develop processes enabling deal marketing pursuits for large dealsMonitor web traffic and category trends, recent news, trends for Social content specific to chosen large deal pursuitsCreate and share best practices with marketing teams for deal marketingCollaborate with team members and develop guidance on improving processes, systems and communication channels for purposes of deal marketingWork with the Strategic Market Unit (SMU) Marketing and Global Business Line (GBL) Marketing teams to.Maximize their assets and content for large deal campaignsCreate engaging content that will attract qualified traffic and demandDevelop and manage optimal execution schedulesCreate platform-wise digital media campaigns and content plans for chosen large dealsPlan, manage and implement social media campaigns and content for chosen large dealsTrack, report and analyze campaign data for large deal marketing pursuitsA bit about yourself:5+ years of experience in marketing with post graduation education in marketingExperience and expertise in multi-channel campaigns especially digital marketing & lead generationExperience in ensuring brand guidelines in running campaignsKnowledge of marketing, sales data and CRM systemsStrong coordination, project management and data analysis skillsStrong writing and content skillsPassion to learn upcoming digital and marketing platforms and toolsHands-on knowledge of SEO, SEM and DG will be added advantageExperience of working on deal marketing and field marketing will be an advantage Wipro is an Equal Employment Opportunity employer and makes all employment and employment-related decisions without regard to a persons race, sex, national origin, ancestry, disability, sexual orientation, or any other status protected by applicable law ,
Keyskills :
project managementsemseodigital marketingequal employment opportunitydigital mediabrand marketingdigital campaignsdata analysisfield marketingsalesengaging contentsocial mediaweb traffic