Communications Performance Management

Job Description

Company DescriptionContinental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of xe2x82xac39.4 billion and currently employs around 200,000 people in 57 countries and markets.The ContiTech group sector develops and manufactures, for example, cross-material, environmentally friendly and intelligent products and systems for the automotive industry, railway engineering, mining, agriculture and other key industries. Guided by the vision of xe2x80x9csmart and sustainable solutions beyond rubber,xe2x80x9d the group sector draws on its long-standing knowledge of the industry and materials to open up new business opportunities by combining various materials with electronic components and individual services.As your BAs Communication Performance Manager, you will be responsible for measuring and evaluating the success of marketing and internal communication activities on BA level. This way, you will play a vital role in the development and implementation of key performance indicators (KPIs) for marketing communications, which will enable your BA to track the success of all internal and external communication measures.Strategyxe2x96xaaregularly check and align the BAs communication and marketing activities with relevant stakeholders based on measurement outcomesReportingxe2x96xaaprepare reports for relevant stakeholders, including e.g., the BAs top management and your BAs Marketing and Internal Communications teamBenchmarkxe2x96xaabenchmark and monitor the communications activities of relevant competitorsCollaborationxe2x96xaa collaborate and align closely with our IT as well as central and other BAs Communications Performance Analysts on KPIs, tools, and frameworks and by e.g., taking part in relevant councils on sector level xe2x96xaaselect and manage relevant service providers and agencies xe2x96xaamanage external data analytics and marketing controlling agencies and service providers.Performance Controllingxe2x96xaa define success criteria (KPI) for measuring the effectiveness of your BAs marketing and internal communications efforts xe2x96xaa build a centralized KPI dashboard to provide instant feedback and advise on communication measuresQualificationsEducation / CertificationUniversity degree in the field of Data Analytics, Finance, Communications, Marketing, Business Administration or comparable qualificationProfessional Experience (Variety of Functions, Variety of Business, General Management Experience)First experience in communications, marketing, or data analytics with a focus on measurement and evaluationStrong analytical skills, with experience in data visualization and dashboarding xe2x80x8bxe2x80x8b Hands-on-Mentalityxe2x80x8b High level of resilience and the ability to adapt quickly to changing conditionsxe2x80x8bProject and/or Process ExperienceExcellent organizational skills and ability to manage multiple projects and priorities Ability to work collaboratively with a diverse group of stakeholders Familiarity with project management tools and software Strategic thinking and ability to develop and implement effective communication strategies Excellent project management and communication skills, with the ability to collaborate effectively with cross-functional teams and external agencies Knowledge of key analytics tools such as Google Analytics, Brandwatch, and Power BIxe2x80x8bQuick grasp of new conceptsIntercultural / International Experiencefirst experience in working within international teamsxe2x80x8b Fluent in written and spoken English High level of commitment and understanding of different stakeholder communication requirementsxe2x80x8bAbility to build and move within organizational independent networksxe2x80x8bAdditional InformationLocation anywhere in APAC or EMEAReady to drive with Continental Take the first step and fill in the online application. Continental