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BMCA - Supervising Associate - Marketing Analytics

1.00 to 5.00 Years   Bangalore   31 Jul, 2020
Ernst & Young
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaGeneral / Other Software,Sales / BD
EmploymentTypeFull-time

Job Description

The responsibility of the BMC Senior Analyst is to support the development and implementation of an effective measurement strategy across BMC under leadership of the Analytics Leader and Analytics Product Owner. Using a strong data and analytics background combined with an excellent understanding of marketing technologies, the BMC Senior Analyst translates business requirements into prioritized functional requirements for the Analytics backlog. This includes:

  • Confirming KPIs and metrics that report strategy performance and support business objectives
  • Tracking BMC team s performance against the defined KPIs and measurement framework to elevate areas that require attention
  • Performing multiple forms of advanced analyses, text analytics, parametric and non-parametric statistical models and techniques.
Essential job functionsData Management
  • Demonstrate knowledge of data structures, data systems/tools and related software and data management policies and practices
  • Utilize analytics tools such as Tableau, Python, R and Power BI to deliver data visualizations, dashboards and reporting frameworks that support measurement and analysis.
Data Mining
  • Build-out out audience segments using business rules or statistical modelling (forecasting optimization, text analytics, machine learning, parametric and non-parametric statistical models and techniques)
  • Report on customer journey based on behaviour and customer trends by managing, segmenting and mining data
Marketing analytics
  • Analyse the effectiveness of externally and internally facing marketing channels including web, email, advertising, events, PR, social and video
  • Use behavioural web analytics data to deliver insights, identify gaps in tracking, and make recommendations for optimizations
Project management
  • Synthesize and analyse data coherently and provide insights and actionable recommendations
  • Create and conduct training to further embed analytics into the BMC function
  • Use and safeguard Agile methodologies delivery framework
Technical skills/ Tools requirementEssential
  • Have extensive experience in data extraction and manipulation and SQL programming
  • Experience in delivering projects using Agile methodologies
  • Practical knowledge and application of predictive modelling and statistical methods such as R, Python, SPSS
  • Proficient in digital marketing tools and concepts such as Sprinklr, Marketo, Adobe Experience Manager, Adobe Target, social listening and tag management
Desirable
  • Use of data visualisation and reporting systems such as Power BI, Tableau or Spotfire
,

Keyskills :
adobe experience managerpower biweb analyticsbusiness rulestext analyticsdata managementdata structuresdata extractionmachine learningsocial listeningdigital marketingreporting systems

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