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BMCA-Supervising Associate-Analytics and Insights

3.00 to 4.00 Years   Bangalore   27 Jan, 2021
Ernst & Young
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaOperations Management / Process Analysis
EmploymentTypeFull-time

Job Description

The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY s ambition to create long-term value as the world s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.The responsibility of the BMC Senior Analyst is to support the development and implementation of an effective measurement strategy across BMC under leadership of the Analytics Leader and Analytics Product Owner. Using a strong data and analytics background combined with an excellent understanding of marketing technologies, the BMC Senior Analyst translates business requirements into prioritized functional requirements for the Analytics backlog. This includes:Data Management

  • Demonstrate knowledge of data structures, data systems/tools and related software and data management policies and practices
  • Utilize analytics tools such as Tableau, Python, R and Power BI to deliver data visualizations, dashboards and reporting frameworks that support measurement and analysis.
Data Mining
  • Build-out out audience segments using business rules or statistical modelling (forecasting optimization, text analytics, machine learning, parametric and non-parametric statistical models and techniques)
  • Report on customer journey based on behaviour and customer trends by managing, segmenting and mining data
Marketing analytics
  • Analyse the effectiveness of externally and internally facing marketing channels including web, email, advertising, events, PR, social and video
  • Use behavioural web analytics data to deliver insights, identify gaps in tracking, and make recommendations for optimizations
Project management
  • Synthesize and analyse data coherently and provide insights and actionable recommendations
  • Create and conduct training to further embed analytics into the BMC function
  • Use and safeguard Agile methodologies delivery framework
Essential Skills
  • Have extensive experience in data extraction and manipulation and SQL programming
  • Experience in delivering projects using Agile methodologies
  • Practical knowledge and application of predictive modelling and statistical methods such as R, Python, SPSS
  • Proficient in digital marketing tools and concepts such as Sprinklr, Marketo, Adobe Experience Manager, Adobe Target, social listening and tag management
  • Use of data visualisation and reporting systems such as Power BI, Tableau or Spotfire
,

Keyskills :
adobe experience managerpower bimusic makingweb analyticsbusiness rulestext analyticsdata managementdata structuresdata extractionmachine learningsocial listeningdigital marketingreporting systems

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