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Apply for Director - Marketing - FMCG

12.00 to 20.00 Years   Bangalore   27 Mar, 2023
Vito India
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    - Our client is an upcoming FMCG brand. They promote healthy lifestyle offering a wide range of nature-based products.- The incumbent will be responsible for providing strategic leadership by conceptualizing and managing the development, as well as execution of brand marketing strategies for new brands, across categories.- To this effect, this position will lead a team of about 12 to 15 marketing professionals to spearhead new product development, communication, pricing, consumer engagement and brand building initiatives. The position entails a multi-pronged and pragmatic approach in terms of building the business.- Your primary responsibility would be to develop and lead the business of all new brands as well as the existing brands in the country. As an expert in managing multi-brand focused business operations, would lead the Category drivers, market dynamics, and competitive strategy based on emerging consumer / shopper insights.- Responsible for online sales, should ideally have multi category platform experience.- Measure and report performance of all digital marketing campaigns, and assess against goals- Lead the efforts of digital marketing and CRM: customer acquisition and retention, Performance marketing of all digital channels.- 12 + years of experience in managing FMCG categories in mid to large sized FMCG companies, including P&L responsibility and brand health measures. Experience in managing external partners such as ad & market research agencies etc.- Previous experience with digital marketing forms such as social media marketing and e-commerce- High level of competence in managing projects and stakeholder management internal and external,

Keyskills :
social media marketingsocial mediaonline salesbrand buildingmarket researchbrand marketingmedia marketingdigital marketing

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